Humour can be one of the most effective ways to connect with your target audience, but it’s not easy to use humour without coming across as cheesy or silly. As marketing professionals, the challenge can seem even greater because we’re often looking to make business-related posts, which may seem too serious or dull to incorporate any kind of humour at all. While it’s true that you should never sacrifice professionalism, there are plenty of ways you can add humour to your digital marketing strategy in a way that both customers and businesses will appreciate and respond to positively.
Table of Contents
The Importance of Humor in Marketing
In a world where everyone is constantly inundated with content, it can be hard to stand out. But one way to make your mark is by infusing your marketing efforts with humour. After all, laughter is the best medicine, and who doesn’t love a good laugh? It’s true that comedy might not work for every brand, but when it does, you’ll find that people are more likely to share their experiences with others because they’ve been emotionally invested in what they’re reading or watching. And if you don’t believe me, just take a look at these examples
Think About Your Audience
When it comes to online marketing thing, one size does not fit at all. The key is to understand your audience and what will resonate with them. For some audiences, humour can be an effective way to capture attention and build relationships. If you’re thinking about incorporating humour into your digital marketing strategy, here are a few things to keep in mind. First, make sure the joke doesn’t offend anyone. Second, know when and where the joke should appear so that it has the maximum impact on your audience. And third, use humour sparingly to maintain its effectiveness.
Craft an Engaging Storyline
In order to be successful, your digital marketing strategy has to be engaging. And one way to make sure it is is by incorporating humour into it. Here are a few tips on how you can do that
-
- Be Funny: It’s always good to be funny. If you can get people laughing, they’ll want to come back for more and share with their friends.
- Offer Something Valuable: You don’t have to create your own content in order to incorporate humour in your strategy; instead, just find something funny or valuable and share it with others.
Common Sense in Your Posts
-
- Don’t take yourself too seriously. It’s okay to poke fun at your own business expense.
- Be timely with your jokes. Making references to current events or pop culture can help you seem relevant and funny.
- Be mindful of your audience. What might be funny to one group of people could be offensive to another.
- Keep it clean. Steer clear of dirty jokes or anything that could be considered crude humour.
- Use visual humour when possible. A picture is worth of a thousand of words, as people say!
- Don’t force it. If you’re not naturally funny, that’s okay! There are other ways to be an effective marketer without resorting to humour.
Use Famous Movie Lines
Are you looking for ways to add humour to your digital marketing strategy? If so, you’re in luck! There are plenty of iconic movie lines that you can use to get a laugh out of your audience. For example, when Why so serious? The Joker famously asked in The Dark Knight. And it’s a good question. Why be so serious all the time? There are many more lines to use for your business strategy which will people connect easily.
Find Humour in Your Industry
The key to making humour work in your industry is to find something that everyone can relate to. For example, if you’re in the automotive industry, you can make jokes about the hassles of car ownership or the ridiculousness of some car features. If you’re in the fashion industry, you can poke fun at the latest trends or celeb fashion fails. And if you’re in the food industry, well, there’s always something funny going on there. No matter what industry you’re in, it’s not difficult to find humour because there are always things happening around us that we don’t like.
Add Some Visual Laughs
If you want to add some humour to your digital marketing strategy, there are a few things you can do. First, try using funny images or memes in your social media posts. This can help grab attention and get people laughing. You can also use humour in your email marketing campaigns by adding jokes or puns to your subject lines. Finally, don’t forget about the video! Creating funny videos is a great way to connect with your audience and make them laugh.
Gather References
One way to make humour a part of your digital marketing strategy is to gather references that you can use in your content. This could include jokes, funny pictures, or even quotes from comedians. You can also look for inspiration in pop culture, current events, or even your own life experiences. By gathering a variety of references, you’ll be able to create content that appeals to a wide range of people. For example, the topic of stress may seem like an unusual choice for humorous content, but by pulling some information on how stress affects our bodies and minds into the post about managing stress with laughter, it becomes less scary and more approachable. You can also inject humour into less serious topics like traffic jams by including some information about how to relieve road rage through laughter.
Use Meme For Attention
If you want to get people’s attention on the internet, there’s no better way than with a meme. Memes are funny, shareable, and can help your brand stand out from the rest. But how do you make sure your memes are on point? The key is to use humour that works for your brand. For example, if you’re running an educational website about how space exploration works, using a meme that pokes fun at Star Wars might not be the best idea. However, if you’re an insurance company like Geico that uses their gecko mascot in their ads all the time, then it would work well.
Let Your Fans Tell You What’s Funny
Don’t try too hard to be funny—let your fans do the work for you. After all, they know your brand better than anyone and they’re the ones who will be most likely to appreciate and share your content. To get started, simply ask your fans what they think is funny. You can do this via social media, surveys, or even focus groups. Once you have a good idea of what people find funny about your brand, it should be easier to create more humorous posts that resonate with them.
The key here is knowing how to walk the line between hilarious and inappropriate. Making fun of yourself or someone else in your industry is always fine, but jokes at someone else’s expense are never acceptable.
Conclusion
Humour is a great way to connect with your audience and make your brand more relatable. But before you start cracking jokes, it’s important to consider your brand voice and tone, as well as what type of humour will resonate with your target audience. When used thoughtfully, humour can be a powerful tool in your digital marketing arsenal.