By Catherine Waddell 
Social media platforms aren’t limited to socialising with strangers and sharing some pretty pictures. It’s way more than that. Instagram has changed its features and functions to make it a versatile platform which can help people market, develop and share what they create. Instagram is a flexible platform where you can run campaigns and market your product or service.
The photo-sharing application in the past holds a lot of power now, and everyone is present on Instagram, which means your ideal customers are looking for you; it’s your responsibility to get in front of their feed and provide them with what they want.
Instagram is a platform where billions of users are active daily, and it’s one of the most used platforms worldwide. If you’re a marketer, you should be aware of the different statistics on Instagram. Instagram is an essential element for your business, and in this post, we’ll give you an idea about why you should be on Instagram and how it can benefit your business.
Different brands and advertisers are utilising these social media platforms to reach their target audience, but it’s essential to keep up with the algorithm, which constantly changes for that; we’ll be sharing some vital Instagram stats which you should know about.
Table of Contents
1. The Active Users
As per the survey, Instagram is one of the most used applications in the world. It holds more than 1.3 billion active users; the widely known platform for sharing photos has changed its pattern to promote various objectives of the audience. The pandemic has changed how it was used, and now, with the billion mark, Instagram is the most popular application.
The platform has tremendous potential, and as per the growth chart, it is expected to grow more. By 2025 there will be more than 2 billion active users on Instagram. Instagram can benefit people who want to promote their business and connect with the audience.
The younger generation, as the young millennials, covers a good portion of Instagram, and it’s the best platform to target the younger generation.
If you’re still wondering whether you should market your product or services on Instagram, then you should look at the number of users Instagram has.
By the time twitter introduced the concept of hashtags, it had started to blow up and was widely used. Instagram is an excellent example of this, as millions of people post pictures on this platform, and a specific post contains, on average, ten hashtags used to target specific topics and people.
With Instagram, you shouldn’t use more than five hashtags as it’s not something like the more, the merrier. The use of hashtags should be minimal and precise. Instagram has complete audience control, so you should be specific about your hashtags.
The more popular the hashtag, the less likely you will get visibility. You can use some tools to make sure that your content ranks. Hashtags are vital on most platforms, and Instagram isn’t different. Using specific hashtags can help you enhance your visibility.
3. Video Content is Preferred
The video format is most preferred on Instagram as people are more likely to engage with video content, and the short form content is more likely to get shared. People’s attention span has reduced, so many brands focus on creating short-form video content and engaging the audience through the videos. People below 100k should use images rather than text as it helps to stand out, and as per the research, 90% of people on Instagram prefer watching video content as it’s more entertaining.
Marketers plan to include video content marketing as it helps to generate more leads. Instagram promotes reels, and an average user spends more than an hour scrolling reels on the platform. Instagram enables and suggests your videos if it is familiar to the audience you want to target. The algorithm works so that you’ll ultimately reach the people you want to target.
4. Best for Influencer Marketing
Many agencies and businesses choose Influencer marketing as it turns out to be beneficial for both parties. 40% of agencies are more likely to partner with creators and promote their products or services on reels as it’s more relevant. The new feature helps influencers to showcase the paid partnership tag, which creates visibility. People are more likely to engage with your blog or website if you post it on your story. Instagram stories have tremendous potential for conversions, and it’s the best way to encourage people to take action.
As we’ve told you, millions of people are on social media platforms, and many influencers have genuine audiences. Brand collaboration with the Influencer gives assurance, and it benefits both parties. Instagram is the best platform for collaborating with influencers; as the data is present, you’re more likely to get your potential customers through influencer marketing.
5. The Brand Stats
There are millions of business accounts present on Instagram, and if you’re a brand, then you have to be creative with the content you create and the value you provide to your audience. On Instagram, many people are likely to follow a brand based on its value. They get the latest news about the product or service they provide.
Brand stores on Instagram can be beneficial as people are more likely to make their next purchase using Instagram. 60% of people research Instagram for their next purchase, and many brand awareness campaigns are operating on Instagram. Businesses have an excellent opportunity to target a specific audience, and as a business, you’ll be enhancing your brand’s visibility through Instagram.
The brand stats matter the most, and you’re more likely to engage with your audience when you look at the specific charts. Instagram offers adequate space for brands to utilise the platform and make the most of it.
Verdict
These Instagram stats can help you to get an idea about the Instagram algorithm, and if you’re a marketer, then you have to make sure that you’re making the right strategy to target your audience. We hope you find this helpful and receive valuable information from this post.